Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals

Marketers show off tactics and data at I-Com confab

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The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards.

Here were the six biggest brand reveals:

  1. Starwoods Hotels got $2 million in bookings in Asia thanks to targeted Facebook page post ads on a budget of roughly $40,000. Digital shop Brand Karma presented those numbers along with the eyebrow-raising claim that the social ads at times produced as high as a 50X return on investment.
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