This French Ad Has the Most Unbelievably Gorgeous Food Shots Ever

Proximity BBDO bakes perfection

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If you like to cook, eat or look at pretty things, enjoy this gorgeously hypnotic bit of food porn from French coffee brand Carte Noir.

Created by Proximity BBDO and two directors from Le Potager, the visual craft is on par with Wieden + Kennedy's bar-setting 2012 paean to vegetables for British butter brand Lurpak. Someone more savvy to kitchens than I will have to parse exactly what's happening when, but basically it's about baking delicious little pastries filled with coffee-flavored cream to eat with your coffee ("Chou" also means cabbage in French, but don't be confused).

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