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FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in retirement homes looking for someone to talk to. (The work took home 10 Lions from Cannes, and was among the 10 most-awarded campaigns there.)
Now, agency and client are back with a follow-up, featuring another interesting way to get Brazilians some real-world practice with their English.
This time the partner is Bella Vista Pizzeria in Culver City, Calif.
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