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WPP Group’s Mediaedge:cia has hired veteran research executive Theresa LaMontagne in the new post of managing director of analytics and insights for North America.
LaMontagne is tasked with reorganizing existing media research, digital analytics, data and modeling teams into a single integrated unit. The new offering will serve as a template for similar reorganizations that will be implemented within MEC regions around the world.
Previously, LaMontagne was svp, data analytics and insights at Aegis Group’s Carat.
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