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LinkedIn aims high in its first-ever broadcast TV spot.
The 30-second ad, created by BBDO San Francisco in conjunction with LinkedIn's in-house creative studio, features footage shot from Earth's orbit and plays off the fact that the U.S. space agency used the business networking site last year in its recruitment efforts. "NASA is looking for an astronaut," read the on-screen graphics. "3 million LinkedIn members qualify."
"When I was a kid, every night before I went to bed, my dad would tell me I could do anything I set my mind to," client CEO Jeff Weiner says in a low-key voiceover.
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