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This week, Apple breaks an ad campaign touting the upgraded iPhone that hits stores July 11.
The first TV spot in the series, dubbed “Hallway,” shows two men carrying a metal case down an imposing, high-security hallway. A voiceover hails the coming of “the first phone to beat the iPhone.” It notes this new mystery phone’s enhanced Internet surfing ability and that it can “download data twice as fast for half the price.” The big reveal, of course: It’s the new version of the iPhone.
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