Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of engagement.

Looking at the year’s biggest social successes shows “a continued trend for brands embracing content marketing—i.e., content that is meant to tell a story, convey an idea, project a brand's values or simply entertain without any overt sales/product message,” Unmetric CEO and co-founder Lux Narayan told Adweek.

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