Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand's Super Bowl Ad

First 'Taste the Rainbow' spot with a celebrity

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Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler.

The spot, which will air during the second quarter, was inspired by the apparent trend of Skittles fans making things (pictures, recipes, stop-motion films, etc.) out of the rainbow-colored candies. (Yes, it's a thing.) The ad shows Tyler checking out a portrait of himself made of Skittles—and he's not too thrilled.

It remains to be seen whether Super Bowl viewers will be thrilled by the spot, from DDB Chicago.

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