Twitter's Crossroads: To Be 'Live,' But Easily Accessible

Unless you've been on Twitter for some time or know exactly who you want to follow, Twitter can be a lonely experience.

As Twitter prepares to light the candle on its 10th birthday, the site is at somewhat of a crossroads.

Revenue-wise, Twitter is growing as an advertising platform. More businesses, small and large, are paying for Promoted Tweets. Major brands are taking advantage of exclusive ad units such as the branded hashtag emoji and First View.

Will McInnes, CMO at Twitter Marketing Partner Brandwatch, was really impressed with what Twitter has done on the advertising side:

Twitter has clearly got their game together on the commercial side.

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