Who's Leading the Way for Marketers Among the Biggest Social Networks?

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Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving forward. As Joe McCaffrey, head of social media at Brooklyn-based agency Huge, put it, “Not a day goes by that I’m not writing or seeing something new” in the social space.

The question remains: Which platforms will lead the pack, and how can agencies navigate a landscape that threatens their core business model?

Some see a silver lining in the growing influence of social networks.

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