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There's going to be some heavyweight marketing around the May 2 welterweight title fight between Manny Pacquiao and Floyd Mayweather. And Butterfinger is jumping early into Pacquiao's corner.
The Nestlé brand on Wednesday sent out an April Fools' Day press release saying its Butterfinger Cups brand was betting a million on Pacquiao. Now, AdFreak confirms (as Pacquiao will do in a tweet shortly) that the bet is actually a million Butterfinger Cups. If Pacquiao emerges victorious on May 2, Butterfinger will offer 1 million of its peanut butter cups in a nationwide payout at ButterfingerCups.com.
The announcement kicks off a month-long "Get In Our Corner" campaign.
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