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ATLANTA Creaxion said it has teamed with the Lanza Group to help current and future clients launch effective Hispanic marketing initiatives.
According to Creaxion’s president and chief executive officer Mark Pettit, Hispanics now represent more than 13 percent of the U.S. population. Partnering with the Lanza Group will help companies who are planning to address this growing market do so with confidence and credibility, he said.
“Studies predict $764 billion in estimated purchasing power by 2005,” Pettit said.
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