Everyone Is an Emoji in This Bizarre and Terrifying French McDonald's Ad

BETC spot might be a bit too close for comfort

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What are we all but a bunch of emoji with arms and legs and a hankering for McDonald's?

An insane new French ad for fast-food chain shows a city full of people going about their daily lives—driving around with friends, getting a shave at the barber, break dancing in the streets. But instead of human heads, they all have giant, 3-D, cartoon faces.

The soundtrack—a bubbly electro pop cover of the Buggles' 1978 classic "Video Killed the Radio Star"—almost makes the ad feel like a music video.

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