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Bottoms up!
Campari turns expectation on its head in "How to Drink a Campari," a sleek and surreal series of videos from Japan.
In each short film, a woman must figure out how to drink a glass of Campari that has been turned upside-down. Given that we've all faced this confounding situation at one time or another, this campaign could save your life!
"We wanted to present a cool, contemporary and smart woman who would show viewers the mystery of Campari," says Lernert Engelberts of Amsterdam-based directing duo Lernert & Sander, who created the spots with Tokyo ad shop Mori Inc.
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