Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Old Navy is set to break its first Spanish-language TV campaign this weekend, the company said today.
The “Fiesta” holiday campaign, from The Vidal Partnership in New York, includes two 30-second spots featuring actor Erik Estrada and astrologer and psychic Walter Mercado. The effort is part of Old Navy’s growth strategy to speak directly to its key customer segments, according to the retailer.
The ads, which break Nov. 23, introduce Hispanics to the brand and tout affordable holiday gifts for the entire family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in