Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

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Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it. 

The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy, has everything you never could have imagined. It's got an angry bear with an extraordinarily long tongue, a big bird regurgitating strange food indeed for its young ones, and your typical woman clad in a hot pink bikini in the middle of the forest.

Five 15-second spots debut online today and will air early next week on TV—two at a time in 30-second pods.

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