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NEW YORK The Children’s Aid Society of New York is resurrecting its trademark jingle after nearly 20 years for a PSA campaign featuring the voice of actor Al Pacino.
The organization is launching the campaign in honor of its 150th anniversary, and is searching for television and radio outlets in the New York market that are willing to donate time, said a CAS representative.
Pacino, who was assisted by the society as a child, provides the voiceover for a spot that features a young boy running through city streets.
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