Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl or elections.
Today, Twitter is launching new ad products that make it easier to promote around such peak times. "Event targeting" includes new automated tools with customized data that help set up campaigns aimed at users who participate most during specific events.
"When events happen in the real world, they also happen on Twitter," said Ameet Ranadive, head of Twitter's revenue product team.
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