$35 Mil. Aquafina Tests Creative Waters

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CHICAGO Pepsi is set to hear pitches from BBDO and DDB, as well as from incumbent Element 79 Partners, for the creative portion of its estimated $35 million Aquafina water account, sources said.

All three agencies are units of Omnicom Group.

Pepsi initiated the competition based on its desire to place a more cohesive strategy behind the bottled water brand, sources said. Pitches from BBDO and DDB, both in New York, and Element 79 in Chicago are expected to be held in July, sources said.

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