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During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more.
The new material from GSD&M is particularly reminiscent of Parker Posey and Michael Hitchcock as Meg and Hamilton Swan, who, in the movie, love J. Crew (and other clothing catalogs). But the man and woman in this latest ad, "The Avant Guardians," are more haute, if equally insane, describing themselves, and their dog, as "fashion forward."
That's to say, in keeping with the Best in Show tradition, they ridiculously project all kinds of human qualities on their coddled shih tzu, Ford (presumably a nod to Tom Ford).
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