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Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico.
A 30-second "Flextacular" spot presents two dead-eyed dudes who pump iron and discuss how switching to Geico can save you money on insurance. They pepper their patter with words and phrases like "brofessor," "brotein shake" and "Teddy Brosevelt."
Political humor—cool! ("Teddy Brosevelt" was our 26th president, after all.)
Folks who can't get enough might want to check out a companion series of short "Brocabulary" clips—with retro music and grainy VHS effects that are more distracting than endearing (check out the YouTube playlist below).
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