Facebook is Giving Users What They Want, But Will They Want You?

Brands and business will all race to start asking their audience to add their page to the “see first” section of their feed, so you'd better start early.

This week, Facebook made a significant update to users’ News Feed preferences that could give users more control over the content they see in their News Feeds.

With this update, a user can easily choose which friends or pages they would like to follow or unfollow, which friend or page they would like to see first in their timeline, and they can now discover new pages based on previous preferences.

What does this mean for you, the marketer? How do you keep your content at the top of your users News Feed, or better, in your users’ News Feed?

Start planning your “See First Campaign”

Brands and business will all race to start asking their audience to add their page to the “see first” section of their feed, so you’d better start early.

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