Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they recorded them hungry. Now, the candy brand has moved on to Twitch—the gaming platform where thousands of gamers live-broadcast video of themselves playing.
Working with BBDO New York, Snickers partnered with three gamers who have hundreds of thousands of followers apiece, and had each of them start playing poorly—very unlike them—the hungrier they got.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in