Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Instagram publishing is all the rage. Earlier this week, we wrote about RPA's Jason Sperling releasing his new book on the photography app. And now, Ballantine's is publishing a new magazine about whisky exclusively on Instagram.
The magazine, which Ballantine's is calling an "Insta-zine," is titled W. The first issue can be found at @w_issueone on Instagram. (It's linked from Ballantine's Instagram account, of course.) Created by London agency Work Club, the magazine features a mosaic-style grid of images that together make up the front page.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in