Social Media is Changing the Nature of Political Campaigns

When every speech, appearance, and remark can be recorded for posterity journalists tend to take advantage of that fact, and politicians are becoming much more guarded.

When social media is involved, politics can become a very dangerous game. When every speech, appearance, and remark can be recorded for posterity journalists tend to take advantage of that fact. As a result, politicians are becoming more guarded, and some are even using social media themselves to cut journalists off at the pass.

According to Washington Post reporter Chris Cilizza:

[S]eeing a politician doing or saying something stupid was infinitely more powerful than reading about the stupid thing they said or did.

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