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Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.
The short film and TV work, directed by Grammy-winning director Melina Matsoukas, collect footage from a series of "Absolut Nights" events hosted last year in New York, Sao Paolo, Berlin and Johannesburg that featured one-of-a-kind artistic collaborations—with Vita Motus, Marianne Krawcyzk, Studio XO and Charles Gadeken.
The short film:
The TV spot, launching Monday:
Those events were all about reinventing aspects of traditional nightlife in keeping with the brand's "Transform Today" credo of rethinking nightlife through a lens of creativity.
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