Bud Light Says It 'Missed the Mark' With Line About 'Removing No From Your Vocabulary'

Brand regrets phrasing that sparked criticism

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Bud Light's "Up for Whatever" campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the brand.

A bottle of the Anheuser-Busch beer bearing the line, "The perfect beer for removing 'No' from your vocabulary for the night," upset quite a few consumers, who say the messaging is tone deaf considering the role alcohol frequently plays in rape cases.

A Reddit thread on Monday night brought attention to the line, part of a new wave of unique "Up for Whatever" bottles featuring snappy lines on the labels.

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