Cronin Rolls Out TV for Bertucci's

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BOSTON Cronin/Wallwork Curry has unveiled its latest TV work for the Bertucci’s Brick Over Pizzeria chain, using the theme “Everybody eats lobster” and a revamped jingle in an effort to lure seafood lovers.

One 30-second spot breaking this month in the Boston, Hartford, Conn., Philadelphia, Baltimore and Charlotte, N.C., markets features N’Dea Davenport, lead singer of the pop band Brand New Heavies, crooning Bertucci’s reworked version of the 1930’s Cab Calloway tune “Everybody Eats When They Come to My House.”

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