Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
First Up for Atlanta Shop on $10 Mil. Account Is Summer Intro
ATLANTA–Travelot.com has tapped Fitzgerald & Co. to handle its August launch campaign.
The Atlanta agency, which landed the $10 million account without a review, will handle creative, strategic marketing, media buys and public relations duties.
The challenge is to break another online travel company out of the Internet’s competitive clutter. “All the other players are promising deals . . . deals . . . deals,” said Lisa Galanti, agency executive vice president and managing director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in