Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

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You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat of rulers to the doorsteps of Game of Thrones fans in New York. 

On April 16 and 17 between 11 a.m. and 5 p.m., the standalone streaming service and the rideshare app are teaming up to deliver the iconic throne to whomever dares to sit upon it.

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