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Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through connected digital activations.
Coca-Cola recently worked with Clear Channel Outdoor on an interactive billboard as part of the bigger #ShareACoke campaign. In exchange for sending a text message, a billboard displayed a bottle of Coke with the consumer’s name on it in real time. The campaign generated 110,000 submissions and 820 million impressions, which measures how many consumers saw the ads.
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